About EcoCocoon
A Note from Louise
Welcome to EcoCocoon. I’m so glad you’re here.
EcoCocoon has always been about making better choices feel possible, and helping real family life run a little more smoothly. For me, that means thinking beyond the individual product to the routine around it: what helps, what works together, and how we can make daily life that little bit simpler.
It’s never been about doing everything perfectly (I’m certainly not achieving that), but about choosing well where it matters. If you, like me, want to rely less on plastic, make everyday food routines easier to manage and feel a little more confident that you’ve found something that works for your family, I think you’ll love it here.
Yours, Louise xx
Our story so far
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2009
Where it Began
EcoCocoon began in Brisbane in 2009 with a simple idea at its heart: everyday products could be practical, beautifully made and a little kinder to the world around us. What started with colourful stainless steel cups and insulated drink bottles soon became something families could rely on — useful pieces made to be used, loved and taken everywhere.
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2019
A New Chapter
A decade later, EcoCocoon found its way to Louise, who was looking for the same things many families are still searching for today: better materials, less plastic and products that genuinely make sense in everyday life. In 2019, she took over the business and began shaping its next chapter with family, practicality and thoughtful choices firmly at the centre.
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2021
From Drinking to Eating
In 2021, EcoCocoon moved beyond drinkware and into something even more central to family life: food. The first stainless steel lunch range brought together the colour people already loved with practical design and better materials. It quickly became an important part of the brand, helping families pack lunches, snacks and food on the go in a way that felt simpler and more considered.
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Today
Growing with Family Life
EcoCocoon now has a team of five and recently celebrated a full rebrand to better express what has always mattered: real families, better materials, practical design, and products that earn their place in everyday life. The next chapter builds on our foundation while looking beyond individual products to simpler, more connected ways to support real family life.
Our philosophy
Make better choices naturally
EcoCocoon is here for families who care deeply, AND already have plenty to think about. The aim isn't to add more rules, more pressure or more things to get right. It is to simplify thoughtful choices to live by: better materials, practical design, and solutions that fit naturally into the routines already happening in your world, your kitchen and your table.
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Family First
We all know family life isn’t always picture-perfect. It’s busy, constantly changing, and sometimes messy: a daily mix of loving, serving, organising, and feeding the people who matter most. And that’s okay. You don’t need more fuss, more clutter or more brain load. EcoCocoon is built around products and ideas that support real family life and make the everyday feel a little bit simpler.
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Trust is in the Details
Materials, testing, durability and transparency matter. Quality should be something you can see, understand, and rely on: from what touches your food to how well a product holds up through years of everyday use.
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Better, not Perfect
Ecococoon isn't an all-or-nothing approach to low-tox living. Start where you are, keep what works and change what matters most. Small, considered choices add up to something meaningful for your family and the world they will grow up in.
What guides us every day
Helping better choices fit naturally into real life.
EcoCocoon is here to make the everyday side of feeding a family feel more manageable, without asking you to overhaul everything at once. That means creating useful, well-considered solutions, sharing guidance that helps you focus on what matters, and making it simpler to build better routines. Start where you are, keep what works and change what makes sense for your family.
Our Vision
A simpler way to family food.
The vision for EcoCocoon reaches beyond any one lunch box, bottle or container. Family food moves through so many parts of the day, from preparing and storing to packing, serving and starting all over again. The aim is to make those everyday routines feel more connected, with thoughtful products and practical guidance that work together around the way families actually live.
